Module 5: Upselling with Integrity
📘 What You'll Learn
By the end of this module, you’ll be able to:
Recommend additional products in a way that builds trust
Understand when and how to suggest combos that improve outcomes
Avoid aggressive or unethical sales practices
💡 What Is Ethical Upselling?
Upselling is not about pushing more products.
It’s about helping patients build a smart, effective routine that supports their needs.
✅ Education-based
✅ Patient-focused
✅ Symptom-driven
When done right, it builds trust — not pressure.
🧠 Smart Combo Examples
🌙 Main Concern: Sleep
Suggested: 5mg edible
Upsell: Add a CBN or 1:1 tincture for smoother, longer rest
💥 Main Concern: Pain
Suggested: 1:1 capsule
Upsell: Add a vape or topical for flare-up relief
😰 Main Concern: Anxiety
Suggested: High-CBD tincture
Upsell: Add calming vape (linalool or pinene terpenes) for acute use
🔄 Main Concern: All-Day Relief
Suggested: AM capsule
Upsell: Add PM edible or tincture to extend coverage
🗣️ What to Say
“Some patients find they get better results when they pair this with...”
“This may help during the day, and this can help at night.”
“If you’re looking for relief that lasts longer, many people add this too.”
🚫 What Not to Do
Push expensive items just to raise the ticket
Suggest high-potency products without context
Say “you need this” without asking questions
Overwhelm a new user with multiple products at once
🙅 Upselling without relevance is just selling — and it erodes trust.
💸 Good Upselling = Good Care
When you help the patient build a thoughtful regimen:
They’re more likely to succeed
They come back
They trust you
You make the sale — the right way